India - September 5, 2025: From Robotic Vacuum Leadership to Full-Smart Home Ecosystem

Dreame Technology, a leading innovator in smart home solutions, reported a 139% year-over-year revenue increase in Europe from January to July 2025. Together with securing the No.1 revenue market share in robotic vacuums across multiple European countries, the milestone underscores the company’s fast-rising position in the region. At IFA 2025, Dreame built on this momentum by unveiling its smart home ecosystem for the first time, dedicating an entire hall to showcase 22 product lines, including 15 entirely new categories.

European Growth as a Launchpad

Independent research shows Dreame holds the No.1 revenue share in robotic vacuums across Germany (42%), France (34.8%), Austria (49.6%), Italy (37.5%), Switzerland (42.3%), the Netherlands (30.9%), Belgium (62%), and Denmark (36.9%) in H1 2025, reflecting strong consumer trust.

Sean Chen, Managing Director of Dreame WEU, commented:
"Our mission is to empower users with technology that truly addresses everyday needs and improves life at home. From smart cleaning to multi-level solutions, every innovation is designed to make living simpler, more efficient, and more enjoyable."

Dreame's rapid growth in Europe is driven by three key factors:

• Continuous innovation to solve real user pain points – From the dual Robotic Flex Arm that cleans corners and crevices with nearly 100% coverage, to the ProLeap System that helps vacuums cross thresholds, Dreame delivers technologies designed around everyday European homes.

• Strong multi-channel strategy – By combining e-commerce, partnerships with leading retailers like MediaMarket and Saturn, and localized marketing with tailored service networks, the brand ensures wide accessibility and builds consumer trust quickly.

• Trusted customer service with long-term assurance – All flagship robot vacuums include a three-year warranty, supported by 10 repair centers across Europe, a large customer service team expanded by 250% this year, and multi-channel support.

Currently available in more than 6,000 retail outlets across 100+ countries and regions, Dreame is also expanding its physical presence in Europe, with seven flagship stores by the end of this year in cities including Frankfurt, Munich, Milan, Madrid, and Birmingham.

Driving Innovation: From Research to Robotics

Dreame’s growth is driven by consistent investment in R&D, with over 60% of its workforce dedicated to innovation and more than 6,300 patents globally. The company’s strategy—combining AI, robotics, IoT, and scenario-based intelligence—aims to deliver solutions that are powerful, intelligent, and user-centered.

The centerpiece of its IFA 2025 showcase was the next generation of robotic cleaning innovations. Dreame introduced the concept technology - Cyber X, the world’s first bionic QuadTrack™ stair-climbing robot vacuum. Engineered to navigate multi-level homes, Cyber X illustrates the company’s engineering strength and vision for the future of autonomous cleaning.

Expanding Innovation: From Products to Ecosystem

Under its vision to "Empower Your Dream Life," Dreame is moving beyond single-category leadership to shape a complete smart home ecosystem.

At IFA 2025, Dreame also unveiled its broader full-smart ecosystem, extending from cleaning to cooking, laundry, and air management. Through a single Dreame app, users can seamlessly manage appliances across categories: X-Wind Air Conditioners with 126° robotic airflow for even whole-room comfort, Z-Wind’s fully embedded design blending into any home while delivering natural breeze, Z6000 Pro Dishwashers with 360° HydraFlow cleaning for spotless results, and FizzFresh™ Refrigerators with instant sparkling water and extended food freshness.

Reflecting the scale of this leap, Dreame dedicated an entire hall at IFA 2025 to showcase 22 product lines in total — 15 of them entirely new categories — highlighting its ambition to transform essential appliances into intelligent, connected solutions that integrate seamlessly with modern living.

Defining the Future of Living Spaces

Europe remains central to Dreame’s global strategy. The company’s dominance in robotic vacuums across major European markets reflects not only strong sales but also deep consumer trust and resonance with its brand. By choosing IFA 2025 to showcase its full-smart ecosystem in a dedicated hall, Dreame underscored its commitment to Europe as both a growth engine and a testbed for global innovation.